CORPORATE BRANDING

A well-known, former executive chef of a world-class resort now has his own business in the hospitality industry. This full-color rendering of his office building was retouched in Photoshop to remove many shadows, people and cars. I created a blueprint effect that fades into the finished product to reflect the full-range of design and consulting services that result in new restaurant development inside and out. The logo was designed to be clean, modern and a bit timeless for the target demographic.

CUSTOM PRESENTATION FOLDERS

This folder showcases a pension company as the missing piece to the puzzle in planning your pension. It compliments the logo I designed as well. The inside has a custom diecut pocket in the shape of a puzzle piece too.

BUSINESS CARDS

I created numerous logos for a home builder to represent each new subdivision using a main corporate image and sometimes utilizing variations in color and iconic detail for differentiation. 

BROCHURES

Logo development begins with client consultations to discuss all the parameters involved in building a corporate identity. 

Usually custom artwork was initially provided which I preflight for usage of inks, fonts, links and resolution. I precisely measure, create, or adjust dielines and artwork accordingly to meet precise specifications. Any quality or print concerns involving these properties in relation to cost are also addressed. This project involved modifying and creating Illustrator layers to accommodate the use of Embossing, Metallic plus 4-color process inks, and gloss (shown as a rich black) and dull varnishes to achieve the effect desired by the client.